Common abuses that you may encounter

In my prevoius blog I mentioned common abuses you as a website owner may encounter when dealing with unethical seo companys. I thought I should explain these further a as Google do not allow these and will cause you problems if you use a SEO company employing these tactics to push your website up the rankings. Here is what Google advise.

1 Shadow domains

A common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains are often will be owned by the SEO who claim to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

2 Doorway pages

Doorway pages is another illicit practice, this is were "doorway" pages are loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

Hope this helps.