Is there more to life than google?

I would be lying if said that google wasn't the main search engine. However, it is important to remember that Yahoo, Bing, Ask, Lycos and the others collectively have a significant market share. Businesses who fail to recognise this fact will be giving away a huge amounts of business. The search engine market is no different than any other market, in as much as the only sure thing about the future is change. Do not rule out the possibility that Google will not always be the top search engine. There are a lot of companies wanting a piece of the lucrative search engine market. One day or another a company will come in and take the crown just as google did some over years ago. It has been said that in the future different consumer problems will be solved better by lots of smaller players, as opposed to a single player solving all sorts of consumer problems. Or will Google just buyout all the smaller players who will threaten their market share. It will be interesting to see, but in the mean time you can't ignore Googles competition completely.