SEOs can provide clients with extremely valuable services, however some unethical SEOs have given the industry a very bad name through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate Google’s guidelines may result in a negative adjustment of a site's presence in Google, or even the removal of your site from the index. Here are some things to consider:
1. Be wary of SEO firms and web consultants or agencies that send you email out of the blue.
2. No one can guarantee a number 1 ranking on Google.
3. Be careful if a company is secretive or won't clearly explain what they intend to do.
4. Be sure to understand where the money goes.
5. Be aware of the common abuses a website owner encounters such as shadow domains and doorway pages as Google do not allow these.
There are some other things to look for but which I will look at in later posts, but for now I would advise you to do your research, trust your own instinct, ask lots of question and don’t be taken in by slick sales men with a lot of false promises.
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